04 / Case study
I redesigned the website of an Apple Watch running app, from its structure to its opening film.
Overview
YouRace is an independent running app for Apple Watch. I have designed its website since 2021, not the app itself.
Inside the project
The old page listed features one after another. Before designing anything, I sorted them by the questions a runner actually asks: what will I see during a run, can it handle my intervals, will it pace my race. Those three answers became the three chapters of the page. Everything else went into a single grid.
Runners compare YouRace with apps from much larger companies. An independent app has to look at least as trustworthy. I took Apple’s product pages as the reference: large type, black and white photography, the product shown large, and a four second opening film I made in Blender.
A runner is as likely to discover the app on a phone as on a computer. Every section was reworked and checked at phone width, down to how animations behave when someone scrolls quickly, so nothing stays hidden or appears late.
A product site is only useful if it stays accurate. Replacing a product image means swapping one file, the version number and reviews update on their own, and both languages are set up to be found in search.
Open the product
